Is There Such a Thing as Too Many “For Sale” Signs?

Posted on September 24th, 2011

I am so curious to hear your thoughts on this….  I definitely have an opinion, and my answer is YES, there is such a thing as too many “For Sale” signs.  We know the value of having a “For Sale” yard sign.  According to the 2010 National Association of Realtors (NAR) Profile of Home Buyers and Sellers, here is a breakdown of the information sources buyers used in their home search:

  • Internet: 74%
  • Real estate agent: 69%
  • Yard sign: 22%
  • Open house: 12%
  • Newspaper ad: 9%
  • Home book or magazine: 6%

As you can see, yard signs are the third highest information source that buyers use in their home search process.  And yes, as discussed in my recent post, “To Sign or Not To Sign,” I think signage is important, especially if your home is on a well-travelled street.

That being said, there should really be a limit to the number of signs a home seller uses.  In my opinion, most homes should display one tasteful home “For Sale” sign.  And yet, if the property is on a corner, it is preferable to use two signs – one sign featured on one street and another sign featured on the other street.  This way you can capture the drivers and pedestrians on both streets.  Also if the property encompasses quite a bit of land, you can use two signs placed an adequate distance from one another to fully illustrate the land area of the property.

And that’s about it.  As I see it, two signs are basically the maximum number to display.  Otherwise, the property starts to look distasteful.  Furthermore, the overuse of signage may send the wrong message – that the home seller is desperate.  Look at the photo here – there are literally 10 signs (the photo doesn’t show all of them) marking the sale of and/or open houses for the property.  And to me, instead of being a turn on – making me want to turn in and view the property or look up its details online – it’s a turn off.

What are your thoughts about signage for the sale of a property?  Do you think that too many signs detract from the appeal of the property?  I can’t wait to hear….

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