Posted on July 17, 2013
I love it, love it, love it!!! Have you seen the new National Association of Realtors (NAR) Ad? Oh my goodness – it actually sends a very direct message to sellers on the major networks of live television. The same message that we have been trying to convey of late on the ground to our sellers…. The buyers are there, the inventory is low – list your house! The secondary message is a bit more subtle and is directed at buyers…. Now is the time to act – don’t wait or you could lose the house that you love. And the third message – get in touch with a Realtor to sell or buy a home (and just as an aside not every real estate agent is also a Realtor).
The ad begins with a buyer couple viewing a home online. The woman states that she’s “checking out that house we looked at. I really like it. I think we should call a Realtor and make an offer.” (Good idea, I think to myself.) The husband remarks cooly, “Maybe we should wait.” (Not a good idea, I say under my breath.) While this conversation is occurring, an agent comes onto the couple’s online screen through a live feed and puts up a “SOLD” rider on the “For Sale” sign. The buyers look on in shock and dismay as this happens….. The voiceover comes on to say that “Buyers are in the market, but there’s a shortage of homes for sale. If you’ve been thinking about selling, now may be the right time. Every market’s different, call a Realtor today.” Not only priceless but so true, and just in time for the upcoming Fall market.
What are your thoughts? Does this ad hit close to home for you? Is this kind of market activity happening where you live? It is in our neck of the woods – Weston, Wellesley, Wayland and the surrounding towns. Or are you experiencing different market trends and behaviors? I can’t wait to hear….
For more information on this or on the real estate market in Weston, Wellesley, Wayland and the surrounding towns, please contact me, Lisa Curlett (781-267-2844 or www.homesalesbylisa.com), to answer any questions or for a complimentary home appraisal.